Brand Fonts
Using fonts consistently across our materials contributes to a sense of familiarity and helps our audiences see us as an integrated organization vs. a fragmented collection of programs and teams.
Michigan Medicine’s recommended brand fonts have been chosen both to complement University of Michigan brand fonts, and to ensure users across the enterprise have access to our signature fonts without additional fees and licensing costs.
Below is a list of resources about what fonts to use, how to access them and tips on how to use them.
If you have any questions, you can reach us at [email protected].
Fonts
Download: Google Fonts | Adobe Fonts
Includes 4 styles:
IBM PLEX SANS
IBM PLEX SANS CONDENSED
IBM PLEX SERIF
IBM PLEX MONO
Each style available in 7 weights, in regular and italic orientations:
Extra Light / Extra Light Italic
Light / Light Italic
Thin / Thin Italic
Regular / Italic
Medium / Medium Italic
Semi Bold / Semi Bold Italic
Bold / Bold Italic
This versatile font family is perfect for web and social media graphics, print, presentations and informational signs. The heavier weights are perfect for headlines. The lighter weights are great for body copy and accents.
Download: Google Fonts | Adobe Fonts
Includes 2 styles:
Merriweather
Merriweather Sans
Merriweather is available in 7 weights, in regular and italic orientations:
Light / Light Italic
Regular / Italic
Medium / Medium Italic
Semi Bold / Semi Bold Italic
Bold / Bold Italic
Extra Bold / Extra Bold Italic
Black / Black Italic
Merriweather was designed to be a text face that is pleasant to read on screens. It features a very large x height, slightly condensed letterforms, a mild diagonal stress, sturdy serifs and open forms.
There is also Merriweather Sans, a sans-serif version which closely harmonizes with the weights and styles of this serif family.
Download: Google Fonts | Adobe Fonts
Montserrat is available in 9 weights, in regular and italic orientations:
Thin / Thin Italic
Extra Light / Extra Light Italic
Light / Light Italic
Regular / Italic
Medium / Medium Italic
Semi Bold / Semi Bold Italic
Bold / Bold Italic
Extra Bold / Extra Bold Italic
Black / Black Italic
The Montserrat typeface boasts a geometric sans-serif design. This design style is characterized by simple, clean lines. Montserrat has a large x-height, which improves readability. The large x-height ensures that lowercase letters are more easily distinguishable at smaller sizes.
The typeface includes multiple weights and styles, offering flexibility and versatility for different uses. Its aesthetic is modern and straightforward, making it suitable for a wide range of applications, from digital interfaces to printed materials.
Download: Google Fonts | Adobe Fonts
Available in 7 weights, in regular and italic orientations:
Extra Light / Extra Light Italic
Light / Light Italic
Regular / Italic
Semi Bold / Semi Bold Italic
Bold / Bold Italic
Extra Bold / Extra Bold Italic
Black / Black Italic
This elegant, sans serif typeface is close in look and feel to Univers. Its expansive variety of weights make it a flexible choice. The lighter weights are great for body copy and accents, while the bold, extra bold and black weights give emphasized weight to headlines, video titles and display. While it is not available in a condensed style, IBM Plex Sans Condensed makes a suitable alternative when a condensed style is desired.
In addition to our primary fonts, we have retained the use of the Univers family of fonts for branded materials.
The font family includes multiple styles, weights and orientations:
UNIVERS
UNIVERS CONDENSED
UNIVERS EXTENDED
Univers is the official primary font used in all University logos. It is also widely used as a primary font in Michigan Medicine marketing materials and internal communications (publications, presentations, social media graphics, etc.).
The Univers family is not available through Adobe Fonts Creative Cloud or Google Fonts, and is only available by purchasing a separate license for your program or unit.
Typography Tips
Univers, Nunito Sans and the IBM Plex fonts can be used in a project alone, or sparingly combined to create a unique look that should fit seamlessly into the University of Michigan brand guidelines.
All-Caps Headers
Because the human eye is more accustomed to reading lowercase text, all-caps should be used sparingly and is best suited for short headings or subheadings.
Left Justify
Left align body copy whenever possible. Left-aligned copy is the easiest for our eyes to follow and therefore makes copy easier to read.
