Branding Guidelines
Michigan Medicine is the academic medical enterprise of the University of Michigan, encompassing the clinical, research and educational efforts of both University of Michigan Health and the University of Michigan Medical School.
About Michigan Medicine’s Brand
For many people, the Michigan Medicine brand is about the care they’ve received here, people they’ve interacted with here, and experiences they’ve had with us.
Michigan Medicine’s brand also is a reflection of how people who have never interacted directly with our organization feel about Michigan Medicine – what they have seen on TV, heard from their friends, and observed online.
For both groups, it is important that the way we represent our brand visually and through words is a reflection of our organization’s mission and vision so that people get a true picture of what our organization is about. Branding, in this way, involves presenting a common look and feel, and speaking with one consistent voice.
Contact Us
North Campus Administrative Complex
2901 Hubbard St., Suite 2400
Ann Arbor, MI 48109-2435
Why is branding so important?
Our brand supports and reflects the university’s mission, vision and values.
We are differentiated by our tri-part mission, spanning research, education and clinical care in a way that is unique to us and brings special value to those we serve.
Our goal is to create a strong, unified visual identity. This is best achieved with consistent and correct usage of our logo and visual elements.
