Brand Colors
Color is a vital part of our identity. Using our color palette throughout web and printed materials will retain our visual consistency, which is essential to a strong brand identity.
The University of Michigan’s maize and blue play a vital role in establishing a clear and powerful image and in connecting our Michigan Medicine identity with the University of Michigan.
Using this palette appropriately and consistently creates an additional layer of distinction for Michigan Medicine-branded materials.
If you have any questions, you can reach us at [email protected].
Download Color Palettes
Download color swatches from Adobe Creative Cloud
Primary Color Palette
Michigan Blue
PMS: 282
CMYK: C100, M60, Y0, K60
HEX: #00274C
Maize
PMS: 7406
CMYK: C0, M18, Y100, K0
HEX: #FFCB05
Web Accessible Combinations
Blue: #00274C
Maize: #FFCB05
White: #FFFFFF
Secondary Color Palette
The colors in our supporting palette were chosen to complement our primary palette of maize and blue, providing additional range to the brand experience.
They work well as accent colors, but should never replace the primary palette as the main color(s) of a design.
Tappan Red
PMS: 484
CMYK: C8, M92, Y100, K33
HEX: #9A3324
Web Accessible Combinations
White: #FFFFFF
Wave Field Green
PMS: 398
CMYK: C14, M6, Y100, K24
HEX: #A5A508
Web Accessible Combinations
Black: #000000
Blue: #00274C
A2 Amethyst
PMS:
CMYK: C72, M99, Y0, K3
HEX: #702082
Web Accessible Combinations
Maize: #FFCB05
White: #FFFFFF
North Campus Cyan
PMS:
CMYK: C63, M0, Y0, K0
HEX: #1caee0
Web Accessible Combinations
Blue: #00274C
Black: #FFFFFF
Burton Tower Beige
PMS: 451
CMYK: C21, M15, Y54, K31
HEX: #9B9A6D
Web Accessible Combinations
Black: #000000
Blue: #00274C
Victor's Gold
PMS:
CMYK: C10, M38, Y100, K0
HEX: #e5a30e
Web Accessible Combinations
Blue: #00274C
Maize: #FFCB05
Black: #FFFFFF
Ross Orange
PMS: 1595
CMYK: C0, M71, Y100, K3
HEX: #D86018
Web Accessible Combinations
Black: #000000
Taubman Teal
PMS: 326
CMYK: C81, M0, Y39, K0
HEX: #00B2A9
Web Accessible Combinations
Black: #000000
Blue: #00274C
Matthaei Violet
PMS: 668
CMYK: C70, M77, Y7, K23
HEX: #575294
Web Accessible Combinations
Maize: #FFCB05
White: #FFFFFF
Pavilion Pink
PMS:
CMYK: C5, M94, Y1, K0
HEX: #d32f85
Web Accessible Combinations
Black: #000000
White: #FFFFFF
Angell Hall Ash
PMS: PANTONE Warm Gray 6
CMYK: C14, M19, Y21, K39
HEX: #989C97
Web Accessible Combinations
Black: #000000
Blue: #00274C
Diag M Metallic
PMS: 872
Rackham Green
PMS: 5565
CMYK: C44, M12, Y34, K24
HEX: #75988D
Web Accessible Combinations
Black: #000000
Blue: #00274C
Arboretum Blue
PMS: 660
CMYK: C88, M50, Y0, K0
HEX: #2F65A7
Web Accessible Combinations
White: #FFFFFF
South U Blue
PMS: 7686
CMYK: C100, M83, Y10, K1
HEX: #174992
Web Accessible Combinations
Maize: #FFCB05
White: #FFFFFF
UMMA Tan
PMS: 7502
CMYK: C6, M14, Y39, K8
HEX: #CFC096
Web Accessible Combinations
Black: #000000
Blue: #00274C
Law Quad Stone
PMS: PANTONE Warm Gray 11
CMYK: C26, M36, Y38, K68
HEX: #655A52
Web Accessible Combinations
White: #FFFFFF
Puma Black
PMS: PANTONE Black 6
CMYK: C100, M79, Y44, K93
HEX: #131516
Web Accessible Combinations
Maize: #FFCB05
White: #FFFFFF
Color Tips
- Our primary colors are Michigan Maize and Michigan Blue, so start with one or both of these colors when choosing your palette.
- Use the secondary colors sparingly. Their purpose is to support the primary palette and the use of too many colors can become overwhelming. Choose only one, two or three support colors at a time.
- Think about your subject matter when deciding on support colors, and choose colors that link your content subject matter to the visual look of the piece.
- Avoid color combinations that bring other regional universities or colleges to mind.
Colors will appear differently on each computer monitor, and will vary from monitor to printed piece. Use the CMYK color formulas for print and the RGB or HEX formula for all digital materials.
Based on Web Content Accessibility Guidelines (WCAG 2.0), the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (greater than 24px or 19px and bold). The accessibility guides above provide brand-approved color combinations that meet WCAG 2.0 level AA standards. It is important for Michigan Medicine employees to prioritize color contrast, font size, and text spacing in any patient-facing materials to accommodate low-vision audiences.
